How to enhance your recruitment drive using video interviews.
Posted-on March 2020 By
The use of video interviewing has grown rapidly in recent years, with over 47% of recruiters using video to make the hiring process more efficient and streamlined. At Marine Resources, we regularly use and recommend video interviewing for our clients when time is limited, or diaries are hard to coordinate.
From time to time, unexpected changes in a company or individual’s circumstances occur, meaning face to face meetings are no longer possible. When this happens, it can be tempting to cancel meetings altogether, but this need not be the case.
Video interviews are a great way of keeping conversations going with your candidates, so unforeseen circumstances don’t need to slow down hiring great talent. Talking to good applicants on a regular basis enables you to continue to build quality relationships whilst bringing new skills and expertise into your business, even in times of diversity.
So, what are the benefits of video interviewing? Here are our top five!
Retain top talent in times of uncertainty
Sometimes, unexpected changes in an individual’s circumstances mean meeting face to face is no longer possible. When this happens, it can be tempting to cancel meetings altogether, but this need not be the case.
Video interviews are great way of keeping conversations going with your candidates, so unexpected circumstances don’t need to slow down hiring great talent. Talking to good candidates on a regular basis via video enables you, as the hirer to continue to build relationships and bring new skills and expertise into your business, even in times of diversity.
Speed up the process
The need to connect with the best candidates conveniently and seamlessly is one of the top priorities for many employers. This is particularly relevant in the marine and maritime industry where there is often a talent shortage or candidates don’t live close to the office location.
Video interviewing is a powerful way to engage with, and open conversations with applicants much sooner - and from a candidate’s perspective it makes them feel more engaged and interested in the role.
But for you, the recruiter, being able to talk with and see and hear from candidates within days or hours of receiving their CV saves considerable time and resources, enabling you to identify and offer jobs to the best candidates faster than your competitors.
Make quicker decisions
One of the huge benefits of interviewing candidates by video is that it enables you to record the conversation (with the candidate’s approval) and therefore compare and contrast their responses to the same question.
It ensures the interview process is consistent, giving more time to analyse and deliberate after the interview, whilst providing confidence to make the right decision.
It’s also a good idea to involve colleagues when reviewing the interviewee, as their input can offer a fresh perspective to the recruitment process.
Improve the quality of your hire
Being able to interview all potential candidates quickly allows you to assess more efficiently who is the best fit for your business and its culture, not just by looking at their CV. Reviewing candidates early on in the process allows you to make more well-rounded decisions and helps you learn when to judge and benchmark good candidates earlier.
Keep applicants engaged
As the marine industry is constantly evolving and adapting to change, candidates can be more selective about where they work and the roles they want.
Offering video interviews enables your business to present itself in the best light and shows you’re ahead of the curve, meaning you’re more likely to attract the best candidates.
Setting up branded interviews with bespoke URLs means applicants will appreciate the ease and streamlined nature of the interview; being able to attend with one easy click from the comfort of their own home makes a more positive experience for them and you.
Reduce candidate no shows
Inviting candidates in for an interview, or arranging a telephone interview, only for them not to show up can be frustrating and time-consuming. Online interviews enable both the candidate and business to conduct the interview at a time that best suits them both. Equally, if either party chooses to pause or delay the interview, for whatever reason, neither party has wasted time.
Additionally, video interviews enable you as a business, to easily judge which candidates are genuinely interested in the role and which candidates are simply going through the motions.
Next steps
Marine Resources are able to set up video interviews for our clients quickly and efficiently, connecting clients and candidates with one easy click.
To find out more, or to set up video interviews, contact our recruitment experts on 02380 633399 or email hi@marineresources.co.uk
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