GROUP MARKETING MANAGER - SOUTHAMPTON

Group Marketing Manager

Group Marketing Manager
Reporting to:  Group Managing Director

Overview of the Role

The Ancasta Group consists of:

1. Ancasta International Boat Sales: sales of new and used boats, both power and sail across a European network of 18 offices.

2. Hamble Yacht Services: a well established full service yacht repair and refit facility with a world wide reputation accrued from providing a professional service for yachts, cruising and racing and motorboats alike.

Responsibilities to include:

• Overall responsibility for reporting to the Board on the strategic direction of the Group's marketing activity.
• Responsibility for creating and implementing the Group's marketing plans and schedules.
• Management of multiple budgets.
• Responsible for 2 members of staff (Web Content Copywriter and a Graphic Designer).
• Lead on initiatives that increase traffic to the Group's websites and seek to constantly improve leads generated by the Group's web presence.
• Act as the brand guardian and ensure that all marketing activities conform to brand guidelines.
• Create marketing campaigns that use the full marketing mix and satisfy the requirements of multiple sales departments.
• Responsibility for managing the Group's events calendar.
• Work with IT and Web Agency to push forward the development of the Group's websites.
• Implement CRM communications that target segments of the Group's customer database.
• Responsibility for customer acquisition and retention.
• Constant attention to ROI of the marketing budget.

Skills / Experience required:

• Degree Educated
• Proven track record of marketing within the retail, leisure or marine industry
• Exhibition & event management experience
• Experience of managing budgets
• Experience of managing and leading a creative team
• Strong background in digital marketing and website development
• Ability to communicate with all levels of management
• Project management experience
• Ability to multi-task
• Experience of CRM
• Knowledge of the marine industry would be beneficial but is not a prerequisite for this position.

Interested individuals should submit a copy of their CV together with a covering letter using the link below

Closing date for applications is Friday 10th August 2012.